Books, DVDs, and Music Store
Advertising Photography: A Straightforward Guide to a Complex Industry
by: Lou Leskopublisher: Course Technology PTR
published: 2007-10-23
ASIN: 1598634062
sales rank: 42991
price: $23.32 (new), $24.77 (used)
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You’ll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
Professional Secrets of Advertising Photography
by: Paul Markowpublisher: Amherst Media
published: 1999-03
ASIN: 0936262796
sales rank: 1117479
price: $81.79 (new), $10.00 (used)
Breaking into the lucrative and exciting field of advertising photography requires exceptional skills behind the camera as well as in sales and marketing. Using dozens of images to illustrate techniques, the book discusses the aspects of lighting, digital imaging, locations, special effects, and models that are unique and essential to this type of photography. It provides advice on working with agencies, preparing a portfolio, and submitting bids.
eBay Photography the Smart Way: Creating Great Product Pictures that Will Attract Higher Bids and Sell Your Items Faster
by: Joseph T. Sinclairpublisher: AMACOM
published: 2005-08-08
ASIN: 0814472931
sales rank: 736284
price: $4.98 (new), $1.49 (used)
Foreword by Rick Smolan
32-page color insert and black & white photos throughout
Perhaps the most important key to success for sellers on eBay is providing good photographs of their products. In eBay Photography the Smart Way, eBay expert Joseph Sinclair teams up with professional product photographer Stanley Livingston to give readers easy-to-follow instructions for taking better pictures, helping them show off their products to the greatest possible effect. Paving the way for higher profits, the book shows how to:
* shop for and buy a digital camera
* shoot any kind of product
* photgraph and display entire product inventories
* create great thumbnails
* process photos with image editors
* use angles, lighting, studio props, and backgrounds
* organize process and work flow
On eBay, better pictures mean higher sales. eBay Photography the Smart Way reveals how to take great photos that give customers the confidence to buy online what they can't see in person.
Photographing Arts, Crafts & Collectibles: Take Great Digital Photos for Portfolios, Documentation, or Selling on the Web (A Lark Photography Book)
by: Steve Meltzerpublisher: Lark Books
published: 2007-06-01
ASIN: 157990906X
sales rank: 21902
price: $13.47 (new), $13.52 (used)
A classic reference enters the digital age! The long anticipated update of Steve Meltzer’s Photographing Your Craftwork is here—and finally artists have a guide that helps them produce high quality images of their work. Cutting through the jargon and hype around digital photography, Meltzer explains in plain language how digital cameras operate, and explores specific techniques for lighting and photographing jewelry, pottery, glass, installed art, stamps, coins, dolls, and other collectibles. Because a great portfolio and smart use of the internet are so important for professional success, there’s also advice on using such photo editing programs as Adobe™ Photoshop® and CorelPHOTO-PAINT Pro® to turn images into great photographic prints, exciting websites, eye-catching marketing materials, and submissions for exhibition jurying.
A Selection of the Crafter's Choice Book Club.
The World's Top Photographers Workshops: Fashion & Advertising (World's Top Photographers' Workshops)
by: Magdalene Keaneypublisher: Rotovision
published: 2007-09-04
ASIN: 294037824X
sales rank: 548595
price: $18.36 (new), $18.36 (used)
The World’s Top Photographers’ Workshops is a dynamic series that brings big-name professional photographers together in a roundtable-style format. These artists discuss and explore the fundamental technical aspects of photography: lighting, composition, color, tone, and imaging. Stunning images and in-depth interviews plus checklists and tips-and-hints panels make these books beautiful as well as practical. Fashion and Advertising, the first title, offers hardworking advice plus image portfolios combined with the photographers’ comments on their influences and signature styles.
Real Fantasies: Edward Steichenªs Advertising Photography
by: Patricia A. Johnstonpublisher: Diane Pub Co
published: 1997-03
ASIN: 075676503X
sales rank: 2657156
price: $29.95 (new), $57.95 (used)
During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial workwhich appeared regularly in Vanity Fair, Vogue, Ladies Home Journal, and almost every other popular magazine published in the United Stateshas not received the attention it deserves. At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national household names. In this book, Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in- trade. He was most frequently chosen by agencies for products targeted toward women: his images depicted vivacious singles, earnest new mothers, and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience. Johnston presents an intriguing inside view of advertising agencies, drawing on an array of internal documents to reconstruct the team process that involved clients, art directors, account executives, copywriters, and photographers. Her book is a telling chronicle of the role of mass media imagery in reflecting, shaping, and challenging social values in American culture.
Lights! Camera! Advertising!
by: Joy Satterwhitepublisher: Amphoto Books
published: 1991-07
ASIN: 0817442073
sales rank: 4007473
price: $4.95 (new), $1.06 (used)
Advertising photography is a competitive world that involves high financial and creative stakes for those involved. This book goes behind the scenes of big production shooting and reveals the detailed planning and execution of ten famous campaigns. Here the authors explain the special techniques for shooting cars on location, how to take a campaign on the road, how to co-ordinate a complicated shoot, how to build a shoot, how to construct a miniature set, how to produce in foreign countries, and how to shoot your own campaign for self-promotion and stock sales. The clients covered in this book include Amercian Express, Sony, Saab, Johnson Outboard Motors, and Tuborg Beer.
Pro Techniques of Beauty & Glamour Photography (Hp Photobooks)
by: Gary Bernsteinpublisher: HP Trade
published: 1987-01-01
ASIN: 0895863642
sales rank: 892073
price: $43.91 (new), $0.01 (used)
The Art of Persuasion, A History of Advertising Photography
by: Robert A. Sobieszekpublisher: Harry N Abrams
published: 1988-01-01
ASIN: B000LZJ10Y
sales rank: 8698763
price: $13.50 (used)
Photography for Advertising
by: Dick Wardpublisher: Little, Brown
published: 1990-11-08
ASIN: 0356175804
sales rank: 4864627
price: $6.00 (new), $2.97 (used)
Advertising photography is a highly competitive field, employing some of the world's most skilled and creative photographers. This book follows photographers through 12 advertising campaigns for internationally known products, from the agency's first brief to the final picture. Each project has its own particular problems and requires its own most appropriate solution. A wide range of subjects is featured - the constant flow of new ideas needed for fashion, food and drink, car and cigarette advertising, the complications of photographing animals, babies and crowds and the endless possibilities of still lifes, studio sets, model making and special effects. The techniques covered include focus, flash and shutter effects, close-up work, back and front projection, hand colouring or tinting, colour filters and darkroom montage.
